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MF Didi

Build your ownfinancial practice.

For women across India. Become an AMFI-certified distributor. No finance background needed.

15+
Cities
₹0
Upfront cost
Your
Schedule

The income
opportunity

A ₹2 crore book earns ₹1–2 lakh a year, and grows as the book grows.

Apply Now →

Who Is MF Didi For?

For any woman who wants a career in financial services. Background doesn't matter.

  • Homemakers who want an independent income
  • Working women seeking a more flexible career
  • Women re-entering the workforce
  • Anyone who wants to own their practice and income

What Is MF Didi

Financial entrepreneurship, made accessible.

MF Didi helps women across India become AMFI-certified distributors. Inclusion needs new professionals, not just new products.

Founded by Madhu Lunawat, India's first woman AMC founder. Good advice should be available to everyone.

We teach how funds work, how to explain them, how to register, how to build clients. No experience or cost needed.

Your Journey

  1. 01Join the programmeApply online or at a TWC city centre. No cost. No prior experience required.
  2. 02Learn the fundamentalsHow mutual funds work. How to serve investors. How to explain products clearly.
  3. 03Clear the NISM examWe prepare you. The exam is manageable. The certification is yours permanently.
  4. 04Register as an MFDYour AMFI ARN. Your credential. Your independent practice.
  5. 05Build your bookClients, AUM, income. We support you as you grow.

Trusted voice talking about us

  • Press Trust of India: Bharat Value Fund invests Rs 130 crore in Veira Electronics
  • Press Trust of India: Bharat Value Fund invests Rs 130 crore in Veira Electronics

18,000 cr. AUM

Invest now →

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MF Didi

Connect With MF Didi

The first conversation is a discovery call — for both sides. We understand your situation. You understand our model. No commitment either way. We respond within 24 hours.

A ConversationLive

How do you build something that genuinely holds for the people who depend on you?

If something in the thinking above felt relevant to where you are, this is where to take it further. Not a presentation. A conversation.

Live · 19 Jun 2026 · Free

Join the conversation →
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Common questions

SEBI AMC Regn:
MF/086/25/12 · PMS Bazaar top-quartile · Sovereign fund in IIOF

How do I start investing with The Wealth Company?

The investor who is doing this for someone else carries a different kind of responsibility. It is not just about returns. It is about certainty. The structure you build needs to hold not just when markets are good but when life gets complicated. That certainty comes from structure, not from product selection.

The structure that holds when markets do not

Allocation is decided before volatility arrives, not during it. We size positions so that a drawdown never forces a sale, and we rebalance on rules rather than on sentiment.

What responsible investing actually looks like

Deep diligence before capital is committed and active involvement after. We publish what we own, why we own it and what would make us change our mind.

What is the minimum to begin?

Mutual funds start at ₹500 through a SIP. PMS requires a ₹50 lakh minimum as mandated by SEBI, and AIF participation is limited to eligible and accredited investors.

How do I become a distribution partner?

One relationship with The Wealth Company gives your practice access to mutual funds, AIFs, PMS, demat and trading accounts, research and market insights. Start with Become a Partner and our partner desk will onboard you.