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MF Didi

Build your ownfinancial practice.

For women across India. Become an AMFI-certified Mutual Fund Distributor. Learn the craft. Build the practice. Own the income. No finance background required.

  • 15+

    Cities

  • ₹0

    Upfront cost

  • Your

    Schedule

  • Your

    Pace

Illustration of the MF Didi programme

The income
opportunity

A distributor with a ₹2 crore AUM book earns ₹1–2 lakh per year — growing every year without additional effort, as the AUM compounds.

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Who Is MF Didi For?

MF Didi is for any woman who wants to build a career in financial services — regardless of her current background, education, or prior experience with finance.

  • Homemakers who want an independent income
  • Working women seeking a more flexible career
  • Women re-entering the workforce
  • Anyone who wants to own their practice and income

What Is MF Didi

Financial entrepreneurship, made accessible.

MF Didi is The Wealth Company's programme to help women across India become AMFI-certified Mutual Fund Distributors. It was built on a core conviction: that financial inclusion requires creating new financial professionals, not just new financial products.

Founded by Madhu Lunawat — India's first woman AMC founder — MF Didi reflects what she has built her career on: the belief that serious financial guidance should be available to everyone, and that the people who provide it should look like India.

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MF Didi

Common questions

SEBI AMC Regn:
MF/086/25/12 · PMS Bazaar top-quartile · Sovereign fund in IIOF

How do I start investing with The Wealth Company?

The investor who is doing this for someone else carries a different kind of responsibility. It is not just about returns. It is about certainty. The structure you build needs to hold not just when markets are good but when life gets complicated. That certainty comes from structure, not from product selection.

The structure that holds when markets do not

Allocation is decided before volatility arrives, not during it. We size positions so that a drawdown never forces a sale, and we rebalance on rules rather than on sentiment.

What responsible investing actually looks like

Deep diligence before capital is committed and active involvement after. We publish what we own, why we own it and what would make us change our mind.

What is the minimum to begin?

Mutual funds start at ₹500 through a SIP. PMS requires a ₹50 lakh minimum as mandated by SEBI, and AIF participation is limited to eligible and accredited investors.

How do I become a distribution partner?

One relationship with The Wealth Company gives your practice access to mutual funds, AIFs, PMS, demat and trading accounts, research and market insights. Start with Become a Partner and our partner desk will onboard you.

A ConversationLive

How do you build somethingthat genuinely holds for thepeople who depend on you?

If something in the thinking above felt relevant to where you are, this is where to take it further. Not a presentation. A conversation.

Live · 19 Jun 2026 · Free

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AMFI ARN-3086NISM certification supportNo upfront cost

MF Didi and MF Dost are distribution programmes of The Wealth Company. Participants must clear NISM certification and obtain an AMFI Registration Number before distributing mutual funds. Income depends on the assets you build and is not guaranteed.